Blog

January 31, 2019

Do Lab-Grown Diamonds Last Forever?
You know it, we know it, everyone knows it — diamonds are forever. That branding slogan, created in 1948 to help boost sales of engagement rings following the Great Depression, is one of the most universally known and successful ad campaigns of all time. It makes sense, not just because a diamond is one of the strongest substances in the world, but also because we desire love to be just like diamonds — so strong that it lasts forever.
January 29, 2019

5 Creative Ways to Get Someone’s Ring Size
It’s officially engagement season! While we’ve got you covered when it comes to a full selection of the most affordable, ethically created engagement rings, we know there are a few details to iron out in the process. One of those, of course, is determining your significant other’s engagement ring size.
January 24, 2019

CVD Diamonds V/S Earth Grown Diamonds Differences
While a majority of people think that CVD diamonds are diamond simulants, it isn’t true. An earth grown diamond and a CVD diamond are the same. They possess the same physical and optical attributes. So then what is the distinguishing...
January 15, 2019

How Are Lab-Created Diamonds Becoming More Popular?
The word is getting out — there’s a new diamond in town that is 30-40% cheaper than mined diamonds but just as stunningly beautiful (and the exact same chemical, physical, and optical properties!). Of course, we’re talking about lab-created diamonds, which started trickling into the market in 2013, when the scientific processes became sophisticated enough to produce nearly identical gemstones.
January 10, 2019

Are Colored Diamonds Rare or Common?
The popularity of colored diamonds is on the rise, with diamonds like the Pink Legacy breaking records and making headlines for its recent historic auction sale, along with colored diamond engagement rings being named as a top trend in 2019. One of the reasons that these gorgeously colored stones are being seen more frequently in jewelry is thanks to the advancements in lab-grown diamonds.
January 8, 2019

5 FAQs About Colored Diamonds
Hey trendsetters, it’s your time to shine — literally. One of the big jewelry trends on the up and up in 2019 is colored diamonds, and for good reasons. Not only are colored stones brilliantly beautiful, but they’re also daring, unique, adventurous, and bold — just like you! Colored diamonds are not for ‘regular’ people. We totally agree — you have to be non-conformist to rock colored stones. While that may have been referring to cost, that is no longer the case, thanks to lab-created diamonds.
January 3, 2019

Are Diamonds Rare?
When it comes to jewelry, we’re sure you’ve heard these: “Diamonds are forever” and “Diamonds are a girl’s best friend”. And beyond branding slogans, there’s something even bigger at play — seemingly everyone (in the US) believes engagement rings must include a big, shiny translucent gemstone. In this blog, we’ll explore how marketing has shaped our worldview on diamonds — and get to the bottom of whether they’re rare.
December 27, 2018

Do Lab-Grown Diamonds Help with the Issue of Child Miners?
No matter how beautiful a shining diamond in the shop may appear, it may just carry a dark secret of using child labor to mine it and polish it. One of the major reasons that consumers are switching to lab-grown diamonds is due to the huge amount of problems, both for the Earth and for humans, that mined diamonds incur. Consumers are more conscious than ever before, and they value ethical diamonds.
December 20, 2018

Colored Diamond Gift Guide
Colored diamonds offer an incomparable, unique beauty that has memorized people for over a century. But behind their beauty is also an interesting history as well as a cool creation process. And, it’s fair to point out that buying a colored lab-grown diamond is much more cost effective than buying a mined colored diamond, as they’re much more rare in nature than white diamonds. Also, lab-created colored diamonds come in colors that you’d never find in a mined diamond!

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