Blog

January 3, 2019

Are Diamonds Rare?
When it comes to jewelry, we’re sure you’ve heard these: “Diamonds are forever” and “Diamonds are a girl’s best friend”. And beyond branding slogans, there’s something even bigger at play — seemingly everyone (in the US) believes engagement rings must include a big, shiny translucent gemstone. In this blog, we’ll explore how marketing has shaped our worldview on diamonds — and get to the bottom of whether they’re rare.
December 27, 2018

Do Lab-Grown Diamonds Help with the Issue of Child Miners?
No matter how beautiful a shining diamond in the shop may appear, it may just carry a dark secret of using child labor to mine it and polish it. One of the major reasons that consumers are switching to lab-grown diamonds is due to the huge amount of problems, both for the Earth and for humans, that mined diamonds incur. Consumers are more conscious than ever before, and they value ethical diamonds.
December 20, 2018

Colored Diamond Gift Guide
Colored diamonds offer an incomparable, unique beauty that has memorized people for over a century. But behind their beauty is also an interesting history as well as a cool creation process. And, it’s fair to point out that buying a colored lab-grown diamond is much more cost effective than buying a mined colored diamond, as they’re much more rare in nature than white diamonds. Also, lab-created colored diamonds come in colors that you’d never find in a mined diamond!
December 18, 2018

How are Lab-Grown Diamonds Sized? Millimeters or Carats?
Lab-grown diamonds and mined diamonds are sized the exact same way — in both carats and millimeters. Carats get all the glory when talking about diamond sizing, and most consumers have an ideal carat size in mind when they go to buy a diamond*.
December 13, 2018

How do Lab-Grown Diamonds Compare to Mined Diamonds?
While marketing efforts attempt to cast doubt on lab-created diamonds, the truth is that diamonds created in a lab and diamonds created in the Earth share the exact same optical, physical, and chemical properties. The only physical difference is the place in which your diamond is created, and the other differences are related to business practices like ethics and cost.
December 11, 2018

Are Lab-Grown Diamonds Durable?
You’ve surely heard the slogan, “Diamonds are forever”. This isn’t just a catch phrase to sell diamonds — it refers not just to a diamond’s timeless beauty, but also its durability. Loose diamond stones are known to be one of the strongest substances in the world, thanks to the formation process they undergo to crystallize.
November 29, 2018

A Gift Guide for Yourself
Need some sparkle in your life? More women are purchasing jewelry for themselves than ever before, and we’re pretty ecstatic about it because women deserve beautiful diamonds — whether someone buys it for her or she buys it for herself. The sentiment behind this trend is directly aligned with our mission as an inclusive jewelry brand, as women are more empowered than ever before to treat themselves with luxury items.
November 27, 2018

What is a Conflict-Free Diamond?
If you’re considering a mined diamond, then you probably know that it’s found in the upper crust of the Earth. But you may not have ever considered who is mining it and whether it’s done so in an ethical, sustainable way.
November 23, 2018

A Gift Guide for Them
Looking for the best-priced diamonds in the world today? You found us — and the best news is that you don’t have to compromise quality whatsoever. Not only are our diamonds “real”, but they are also all certified — something...

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