About Us

This may be our About Us page, but our story is really about you—your personality, your milestone, your relationships.

We’re here to help you find the perfect, lab-grown diamond to celebrate those parts of your life. And we know there is a better way to buy diamonds, because there is a better way to make them—one that is more conscious and more creative, and one that allows you to get more, within any budget.

We’ll show you all the possibilities of a smarter diamond—from bright, unique shades of color to more carats for your money. Because we believe diamonds are for everyone. Imagine what you could do with all of that potential, celebrating anything that’s authentic to you with a one-of-a-kind diamond.

We make a smarter diamond for those who know what they love.