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SHOP NOW to create moments of joy with our lab-grown diamond jewelry! Free Express shipping on orders over $50

Privacy Policy

Effective 10/26/18


This web site offers you the opportunity to create a customized online experience as you explore our products, guided by the interests and preferences you choose to share. As described in this Internet Privacy Policy ("policy"), we are committed to properly using and safeguarding the privacy of all personally identifiable information ("Personal Information") that is collected from you when you visit and use this web site. In particular, the policy identifies the Personal Information that may be collected from you through our web sites, how it is used and with whom it may be shared, the choices available to you regarding its collection, use and distribution, the security procedures in place on our web sites and how you can change or correct inaccuracies in the Personal Information you provide on our web sites.

Our policy may be summarized as follows:

We do not collect Personal Information on our web sites without your knowledge and your voluntary action of providing the requested information while online.

We will use the Personal Information you provide on our web sites to:

  1. Create your user profile at your request and customize your online experience according to your chosen interests and preferences.
  2. Process and record your requested online transactions, such as:
    • Placing an order for products.
    • Signing up to receive catalogs.
    • Contacting us with your questions or comments.
  3. We my send you by e-mail, news, special offers and promotions regarding products and services offered by us, as part of your user profile, if you request to receive such information.
  4. Occasionally solicit your opinion through online surveys.

We will not share, transfer or sell Personal Information you provide on our web sites outside of our organization without your consent, unless legally required, as part of a business transfer or if done on an anonymous, aggregated basis for statistical purposes.

You may view, correct or remove Personal Information associated with your user profile (including changing your election to receive e-mail communications).

Privacy Policy:

We will take commercially reasonable steps to protect the security of Personal Information collected on our web sites.

As used in this policy, the term "we," "us," and "our" refers to New World.

By visiting our web site, you are accepting the practices described in this policy. Your visit to our web site and any dispute over privacy is subject to this policy and our Terms and Conditions ("conditions"), including limitations on damages and application of the law of the United States Virgin Islands. Just as our business changes constantly, this policy and the conditions may also change. As our policy is dated, please check our web site frequently to see recent changes. If you have any questions or concerns about privacy on our web sites, please send us a detailed e-mail to

The preceding language summarizes Internet data collection procedures on our web sites. Additional detail about our policy is also available because we want you to make an informed decision about the extent of your use of our web site and the Personal Information you choose to provide while online. The remainder of the policy describes in detail our practices regarding the handling of Personal Information on our web site.

Legal / Privacy Statement:

We want you to get the most out of this site and to trust that we make every effort to protect your confidentiality. Personal information is either requested or required on many areas of this site, to verify your identity and ensure that you qualify to use particular sections of the site. The amount and type of information received depends on how you use this site. The information may be stored and used in order to enhance your experience. Please take a few minutes to read our complete privacy statement so you can understand how information is used and the specific measures we take to protect your Personal Information. This page describes the policies of our company regarding any information we receive about you, while visiting this site.

Privacy Statement Revisions:

A revised privacy statement will only apply to data collected subsequent to its effective date on this version of the web site. Any revisions will be posted at least 7 days prior to its effective date. New versions of this web site may have a new privacy statement effective with its launch.

Normal Website Usage. The only data we collect and store during normal website usage is typical web server log data. Examples of this type of data are: the name of your Internet service provider, the site that referred you to us, any pages you request, and the time and date of those requests etc. We use this information to generate statistics and measure site activity to benefit users of this site. This same information may be shared with third parties in order to provide these services or to analyze, store, or aggregate the information. It may also be shared with other third parties, working with us to improve our services or this website.

Collection of Personally Identifiable Information:

There are instances where we request personally identifiable information to provide site visitors with a service. This information, such as name, mailing/shipping address, phone number, email address, payment related information and type of request, is collected and stored in a manner appropriate to the nature of the request to fulfill your needs. This information may also be provided to our agencies for use on our behalf in accordance with our proscribed privacy statement. However, it is never provided or sold to any other company for that company's independent use. During the course of your visit, you may move to other websites, including the sites designed specifically intended to provide more information about other products and services. In addition, this site may provide links to third party sites not controlled by New World. It is recommended that you check the specific privacy statements of any site before providing any personally identifiable information.

To use our Digital catalog, we also require a certain amount of personally identifying information. That information may be in the form of a name, shipping/billing address, payment information or other personally identifiable information. We use this information to verify that you are an authorized purchaser for whom this site was constructed or meet the criteria required to process your request. We may also use this information to enhance our understanding of you and improve our services.

Electronic Mail Or SMS Containing Personal Information:

Website users may decide to send personally identifying information via email. We will use this information for the purpose identified in the email or text message and to enhance our understanding of you in order to improve our services to you. We do not sell your personal information. It may also be shared with other third parties, working with us to improve our services or this website.

Copyright Notice:

All rights reserved. All text, images, graphics, animation, videos, music, sounds, and other materials on this website ("site") are subject to the copyrights and other intellectual property rights of New World. New World either owns or has been granted permission to the copyrights in the selection, coordination, and arrangement of the materials on this site. These materials may not be copied for commercial use or distribution, nor may these materials be modified or re-posted to other sites.

Security Policy

Effective 10/26/18


To view this site securely, you will need to use a browser such as Firefox or Internet Explorer that supports SSL (Secure Socket Layer) security protocol. These browsers will let you know whether or not the site is secure. There's a symbol, such as a key or lock, to show you are in secure mode; if not, a warning will appear when you are about to send us sensitive information. While we use a "secure mode" whenever we request Personal Information like your credit card, we regret that we can't guarantee that information transmitted through any electronic mail (email) will be secure, since email sent over the Internet is not secure. For any sensitive information, please call us instead of emailing.

What Are Cookies?

A "cookie" is a small line of text that is stored within your browser when you visit a cookie-enabled website. As you browse the Web, cookie-enabled sites will send cookies to your browser, along with pages. Your browser probably has options that will let you control whether the browser accepts cookies, rejects cookies, or notifies you each time a cookie is sent to you. If your browser is set to reject cookies, cookie-enabled websites will not recognize you when you return. This provides you with anonymity, but it also makes it very difficult to offer you customized services. It is also less secure than using cookies, because all of your specific data must be sent to the website each time you view a page. Accepting cookies means your private data can stay at the Web server, and the only information transmitted over the Internet is your ID cookie. If your browser is set to accept cookies, any cookies that are sent to your browser are stored in your computer for a period of time. There are a few different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all of your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "permanent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Permanent cookies stay on your computer until either:

  1. They expire,
  2. They are overwritten with newer cookies, or
  3. You manually remove them.

Limited License:

This site is provided by New World and may only be used for the purposes in which it was intended. By using this site you agree to abide by the terms and conditions, set forth in this agreement. If you do not agree to abide by these terms and conditions, do not use this site, purchase items from this site or download materials from this site. Subject to your continued compliance with the terms and conditions set forth in this agreement, New World grants you a non-exclusive, non-transferable, limited right to access, use, display, and listen to this site and the information, images, sounds, and text ("materials") thereon. You agree not to interrupt or attempt to interrupt the operation of the site in any way. New World authorizes you to view and download the materials at this site only for your personal, non-commercial use. This authorization is not a transfer of title in the materials and copies of the materials and is subject to the following restrictions: 1) you must retain, on all copies of the materials downloaded, all copyright and other proprietary notices contained in the materials; 2) you may not modify the materials in any way or reproduce or publicly display, perform, distribute, or otherwise use them for any public or commercial purpose; 3) you must not transfer the materials to any other person unless you give them notice of, and they agree to accept, the obligations arising under these terms and conditions of use. This site, including all materials, is protected by worldwide copyright laws and treaty provisions, whether or not a copyright notice is present on the materials. You agree to comply with all copyright laws worldwide in your use of this site and to prevent any unauthorized copying of the materials. Except as expressly provided herein, New World does not grant any express or implied right to you under any patents, trademarks, or copyrights.


Mobile Terms of Service

New World Diamonds

Last updated: April 12, 2024

The New World Diamonds mobile message service (the "Service") is operated by New World Diamonds (“New World Diamonds”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to New World Diamonds’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of New World Diamonds through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with New World Diamonds. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18449153355 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other New World Diamonds mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18449153355 or email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please read our Privacy Notice or reach out to us directly at