Diamonds Grown for You

At New World Diamonds we want you to be as informed as possible about the diamond you’re purchasing, whether it’s a symbol of love, a gift to yourself, or someone special.

In our labs, just as in nature, we are combining time, effort, attention to detail and all of the right ingredients deliver a diamond that’s as unique as the love it represents.

A diamond made just for you.



What is a diamond?

Diamond is the most concentrated form of pure carbon in the natural world and the strongest mineral on Earth. The organic process of diamond formation requires four key ingredients: carbon, pressure, heat and time. The combination of these ingredients results in the crystalized form of carbon; a diamond.

Today, the conditions that spawned diamonds in the Earth’s depths can be reproduced in a lab. Lab-grown diamonds are actual diamonds, made up of crystallized carbon just like their natural relatives. Lab-grown diamonds are not simulants like cubic zirconia or moissanite. Lab-grown diamonds have the durability and luster of actual diamonds and retain their brilliance forever.

Mined diamonds

For years, the only way to procure diamonds was by mining them from the earth. The traditional methods are still used today, in the form of open pit mining, underwater mining, and alluvial mining.

Open Pit mining: When a Kimberlite pipe is detected, the earth is dug up and the soil excavated from the site. It is then transported to a second location where the ore is processed and the rough diamonds are removed. Typically a hundred tons of ore may be displaced to produce a single carat.

Underwater mining: When a pipe is found underwater, the supplier will use a large vacuum or drill large holes indiscriminately into the ocean floor to get to the rough diamonds. They do this with little regard for the oceanic wildlife it’s destroying.

Alluvial mining: This kind of mining involves redirecting rivers and streams to cultivate diamonds that have been brought to the surface by erosion. Not only does this pose environmental concerns, but conditions for informal alluvial mining (not regulated by big companies) can be unsafe and unsanitary.

Most of this informal mining takes place in Africa, where an estimated one million alluvial miners make less than $1 a day, some of them children as young as five due to the nonexistence of child labor laws.

Damp river beds are breeding grounds for insects and disease, and since it is unregulated workers often lack proper safety equipment which can lead to dangerous or fatal accidents.

According to the World Diamond Council, 24% of diamonds come from alluvial sources, and 14% are through informal mining.

Lab-grown diamonds

CVD (Chemical Vapor Deposition) diamonds

CVD Diamonds are produced by placing small slice of diamond seed in a sealed chamber and heated until it reaches approximately 1000 degrees Celsius. By heating ultra-rich carbon gases like methane in the controlled chamber the carbon atoms in the gas begin to disassociate. Upon separation the carbon atoms fall onto diamond seed, building up layer-by-layer until they form rough CVD diamonds. This process takes between 6-10 weeks to yield gem grade diamonds.

In the end, it’s all about you

Ultimately, the diamond you choose will be a reflection of all the things you find important. If you want a diamond that’s free of ethical consequences, environmentally friendly, and comes with a lower price tag, let New World Diamonds grow you something extraordinary.


Go ahead, pop the question.

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