Blog

In the diamond industry and amongst most people, the fluorescence of a diamond is considered a bad thing. It is one of the most misunderstood concepts in the diamond industry.

Getting engaged to the person you love is one of the most beautiful feelings in the world. If your best friend/soulmate has proposed to you, then we know your excitement to show off your ring to the entire world.

A best friend is someone who maintains your sanity and can handle all your tantrums, right? Well, in that case, they deserve something special and unique.

Like any other industry, the diamond industry is a completely different and huge world of its own. So huge that you might get lost in it. Well, we don’t want that to happen. We want you to get familiar with...

Have you ever thought about why the price of some diamonds keeps changing from time to time? Well, it’s the diamond itself that is so unique in its own way.

If people had a choice today to get the gemstone they always desired, then diamonds would top the list. Although there are countless different gemstones like rubies, sapphires and emeralds in the world, diamonds still hold a special place in people's hearts.

Gemstones are treasured and valued all across the globe. They are found at various sites in different countries, and people love to collect these gemstones either to showcase them or to wear them.

The intervention of the black market while investing in anything is a big no-no. Be it for a consumer or a retailer. In the world of diamonds, the black market is a huge threat and can get a retailer and a consumer robbed.