Who Says Diamonds Can't Be Colorful?

Our Lab-grown, certified colored diamonds open up a world of possibilities.

Imagine a Rare, One-of-a-kind Shade, With All of the Qualities of a Diamond– Because It Is One. Discover the Diamond That's As Unique As Your Love.


Classic, but far from traditional, New World’s lab-grown white diamonds give you more of what you’ve always imagined.

Shop Now


Blue diamonds are caused by the presence of boron in the crystal during the growing process – the more boron, the deeper the hue.

Shop Now


Pink diamonds can be delicate and strong, ranging in color from very light pink to reddish purple, purplish-red, pink-purple, orange-red, and more.

Shop Now


Purple diamonds are actually quite rare, even for lab-grown diamonds. Purple diamonds begin as pink and grow darker over time during the growing process.

Shop Now


From cheerful citrus to warm amber, orange diamonds grow in a wide range of brilliant, earthy shades.

Shop Now


Intriguingly mysterious, smokey diamonds make a gorgeously unconventional center diamond in a ring or jewelry.

Shop Now


The beauty of olive diamonds is found in the subtle hue changes when looking closely—perfectly unpredictable.

Shop Now


Black diamonds summon images of luxury, pleasure and mystique. Black diamonds absorb light and shine in a completely unexpected and memorable way.

Shop Now

Shop by Diamond Shape

Diamonds strike everyone in their own way.

Shop Now

A Purchase You Can Feel Good About.

Our lab-grown diamonds are inspected and certified by IGI and IGL.

Read Our FAQ

Use this banner to greet your customers and inform them about new collections, sales or shipping policies.

Go ahead, pop the question.

Call Us: 877-653-2250

Text Us: 248-671-6716

               Email Us